Google’s Go-to-Market Gap — Stratechery by Ben Thompson

Perhaps the most surprising aspect of Google’s rise is that it is almost entirely attributable to having the best technology. That sounds like it should be the normal state of affairs, but in truth there are an untold number of research projects and startups that had superior technology but never became viable businesses; perhaps there…

via Google’s Go-to-Market Gap — Stratechery by Ben Thompson

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