Kickstarter as Just Another Marketing Tool

Right on point

The Ancient Gaming Noob

I think we all sort of get the idea of Kickstarter.  It is a way to fund a creative project via “crowd funding,” an off-shoot term of “crowd sourcing.”


More specifically, Kickstarter is viewed as a way to fund such projects that are unlikely to be able to find funding through more traditional means or which are too small to attract institutional investors.  At this point, the most “funded” Kickstarter project, the Pebble watch, raked in just over $10 million.  That is a lot of money, but it is the outlier as far as projects go.  Most projects fall under the $10,000 mark.

Or at least they did up to this point.  Now Kickstarter seems to be getting cachet as a “place to be” for funding.

And so we have Shroud of the Avatar. Lord British is asking for a million dollars to…

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